Search Engine Optimization (SEO) is obligatory

In today’s Internet era since a Website or Web Presence or Web Face is indispensable for any business it has become essential to adopt all techniques to promote it. SEO or Search Engine Optimization is the quintessential sum-total of tactics that aid in supporting to propagate the website for any sort of business. SEO has become practically a necessity in this progressively competitive online world where each of the business houses is out to attract their niche customers from this immensely widespread client base. Only a well endowed Website is not enough to receive the right kind of traffic. A well placed Website on the search engine result pages is vital to achieve success in business. For earning a position on the search engine ladder any Website must be search engine optimized. Top ranking Websites on the different search engine result pages gain and retain their spot only as they are properly optimized. It is through this unique method that a Website is fine tuned so as to obtain a full-proof online presence that produces a healthy traffic resulting in an upswing in sales and profit for the business. Online marketing strategies are totally unlike those traits followed by in conventional marketing. The two fundamental offshoots of accomplishing a thoroughly optimized Website comprise of onsite SEO and off-page SEO. The first mainly deals with the innovative, speedy and intuitive approaches that are the driving force behind Websites scaling the search engine result pages. Input of keywords in a fresh, attractive and search engine rule bound content for the different web pages that are present in the Website also raises its value dramatically. This part also entails assigning appropriate titles, including meta tags, headers, creating inbound links to the concerned website and alt tags for different images on the web pages are some of the main inputs that aids it in moving up the order. Obtaining a rise in the positive number of hits and their conversion into sales is the underlying core objective of all SEO consultants. In order to accomplish the deal an assortment of optimization ploys are construed as each Website is dissimilar. Making a Website visible on the search engine is...

Read More

Best Practices of Implementing Responsive Web Design

Implementation of any new concept that advancement in technology enforces upon us is always easier said than done. Technically speaking conversion of an existing website to integrate Responsive Web Design is the application of flexible configurations and media queries in CSS to become complaint for multiple screen sizes. Let us delve into the fundamentals on whose shoulders will stand a Responsive Website that will be independent of devices which the viewers use to browse the Internet. The main markup language that is used for composing web pages and formatting web content is HyperText Markup Language or commonly known as HTML. The latest edition being used is HTML5. Each website must comply with a set of rules to adhere to a particular standard in its design which is maintained by Cascading Style Sheets or CSS styling language. The current or third edition of the CSS like the previous ones aids in enhancing the essence of any website by standardizing the existing designing techniques which revolve around the core concept of any website. In digital imaging the number of distinct pixels that any screen can display is determined as width * height with pixel as the unit. A pixel or picture element (pel) is the smallest screen element on a display device which is also expressed in terms of screen resolution. It is also the indivisible unit of any picture that can be manipulated. Doesn’t the risk involved in renovating an existing web site seem less inundating a task? Now let’s get into the framework to accomplish this job at hand to reap in rich dividends through the best endeavors. Let the websites be addressed so that they can essentially fit onto the ever-changing backdrop of diverse devices, browsers, screen sizes and orientations through adaptability. So get ready to wrap up your old desktop monitor based website and replace it with a savvy one tailored to meet the most of the available screen resolutions. This emerging website will run with equal ease on a smart phone, tablet, node, iPod or iPhone. So we conclude that the basic technical aspects that need modifications are media queries, relative sizing and dynamic resizing. Media types in CSS 2.1 used...

Read More

Responsive Web Design (RWD) is an inevitable solution

Due to the enormous splurge in the use of smart phones, tablets and nodes alike by a majority of the Internet browsers, website owners and content developers need to make their Web Presence Responsive Web Design (RWD) compliant. As Web browsing switches from one device to another the limitation of space within which to fit a Website shifts drastically. This compulsion has been enforced due to exercising the unfeasible and wasteful option of building different versions of a website for every popular device which the viewers might just use to view it. Good content aids in attracting the traffic that hits upon any Website on different Search Engines for their requirement. Content can only work wonders on the minds of the viewers using their cherished device and preferred browser anytime, if and only if the concerned Website is visible, not otherwise. Responsive Web Design is a relatively easy concept that has arrived on the scene due to the fast paced technological advancement, that is the key forte of this Internet age. It is primarily concerned about providing the most advantageous user experience independent of their choice of the browsing unit being a desktop computer monitor, a smart phone, a tablet or a laptop or for that matter a node. Responsive Websites are the smartest option available for Web Designers, Web Content Developers and Website owners alike as they have become a necessity which is the mother of invention. Its mainstay is the fact that it endows any Website with a feature to become device and operating system independent. It is this unique alternative approach that aids websites to tread the path ahead. RWD guarantees a user experience which is sensitive, fulfilling and consistent whether it is viewed on the iPhone, the iPad, and the smart phones running on the Android OS or the Windows OS or any of the others. The world has become much smaller due to the massive leaps of telecommunication and Information Technology in geometric progressions. The winding path followed by technology has left its indelible mark in every sphere, especially in the business and industrial sector. Though industry standards are set and altered by giant companies who lead from the...

Read More

Advertising is necessary

Even during the final of the Champions Trophy between India and England, the slogan of “Let’s play dirty” of a soap advertisement attracted all of us. We became bored to watch its repetition but it could not be ignored. Advertising has reached such heights in today’s money driven business world that it is absolutely indispensable. Most of the products and suppliers draw the attention of their target customers easily through innovative advertisements. The splurge of recruitment advertisements raise glimpses of hopes to the job hoppers even when economic meltdown has been constantly harping on us. Had advertising not been there, people would have to sit on the road. Starting from jobs to matrimonial, advertising is our real gateway to the world happenings and discoveries. Many people get married through this way and many go on holiday vacations governed by these advertisements. One leading daily newspaper in Kolkata has started offering three pages of matrimonial every Sundays. The advertisements make us aware of every wonders in our daily lives. Whether it is the inception of ‘Samsung Galaxy Note 3’ or the launch of the latest Nokia Lumia versions, mobile phones have started dominating the advertisement world today. It is indeed true that even mobile phones have used as the bandwagon for many advertisers. Besides newspapers, TV channels and Mobile Phones, Advertisers treat Internet marketing as their prime vehicle. The new way of placing advertisements at the covering page of leading dailies has been a complete fascination. Whether it is the Sriniketan advertisement or Samsung Galaxy 800, they have been sold in huge numbers. It may be amazing to know but the fact of life remains that the IPhone 5 which costs more than twenty thousand INR has been sold to more than a million people! Had Economy meltdown would not restrain a part, at the least! Huge number of people tries to plan their adventure by using newspaper or Television advertisements. My uncle planned a trip to Goa by looking at that advertisement and the tour for seven nights including hotel charges cost only seven thousand nine hundred and ninety nine! But due to advertising, the real news in the newspapers is often observed to...

Read More

A New trend in internet and mobile marketing

The acquisition of Nokia by Micro Soft might have created a churning inside the business world, but the observers treat it as an obvious outcome, which could take place any day. Ironically, both the companies had failed to meet the expectations of the growing demands of the users. Brushing asides controversies, we must agree that both Micro Soft and Nokia had been dominating the market for a few decades. Bill Gates, being the most pragmatic entrepreneur, always boasts with bountiful of creative ideas that had been ruling the roost. Whether Windows as an Operating System or Unique programming features of Visual C++, each act of MS had stirred the world. Such innovations attribute such revolutionary steps for a superior evaluation of Micro Soft on the bourses. Nokia had been equally dominating the market since a long with their excellent features. Alas! The world changes fast and one has to keep pace with the speed, else he has to bid adieu to the market. When Android or iOS has become the preferred Operating System for most of the mobile manufacturers, Micro Soft failed to feel the pulse. When the mobile ad network companies had been constantly focusing on Android supported mobile apps, Micro Soft had restrained them to Windows 8 only. Nokia could add just a couple of features in their mobile phones. Their competitors like Samsung and others with galaxy of models and features had forced them to totter. The inevitable nexus between Micro Soft and Nokia may spread its far reaching tentacles in the mobile market. Even the microeconomic challenges hardly restrain the users to buy newer versions of mobile phones. It is expected that Nokia will be using Windows as their prime OS and the refinements will not remain far away. It may boost up even the mobile ad network companies to turn to Nokia and MS. Why should the Internet Marketers leave such a golden opportunity? As Mobile marketing has already been acclaimed by various levels of users, the internet marketers will start ad up mobile marketing in their buffet. The combination of print media, internet marketing and mobile marketing may create a revolution. We need to wait and...

Read More

Building customer awareness through website promotion

Raising brand awareness on the internet is wholly dependent on website promotion. Through this internet marketing strategy the target sector that comprises of the desired customer base are made conscious about the products of a particular brand. This makes the customer aware about the qualitative and worthy products in the different categories available from the brand. This initial awareness raising program for any brand is quite difficult and hence the website is the crucial factor serving as a powerful tool for fulfilling the job at hand. Once this critical step is grazed business takes up everything possible to cash in on the obtained customer awareness. This is then stretched to convert viewers them into buyers from among the target audience. This rise in the number of conversions actually is responsible due to the varying rates of success achieved by the customer awareness campaigns. Customer awareness strategy focuses on different sections depending upon the features available on the website. An SEO complaint website that has been made according to the guidelines prevailing on the various search engines is very much in demand. Each website must also match the standards that have been set up and must be strictly adhered to maintain quality. Search engines aid every business to surmount challenges so that their customers comprehend the benefit of the products or services that are on offer from that particular company. A website fashions a global customer support for the company. Customers of the company can avail products or services practically anywhere with no limitations about their geographic location. A customer on the lookout for certain specifications about a product may simply query on the internet catalog and place phone orders instead of personal visits. The look and feel of the company website is very vital as the image about the company in the customer’s mind shapes up entirely on it. Advertising campaigns on the Internet further raise conversions from interested viewers to customers by exemplary customer awareness. Finally with time the ultimate goal for the company is to succeed in its brand awareness campaigns. Brand awareness grants any business an extra value in their specific realm of...

Read More